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Cuddle Lock Stroller

Rental Mobile App

Project Description

Cuddle Lock is a mobile platform where customers can rent a stroller through their mobile device. The Cuddle Lock App is easy to use for our users. They simply use their phone to scan the QR code on the locking device to begin their rental period. Users understand they're obligated to return the strollers back to the station because their rental does not end unless the stroller is successfully locked.

Verttx portfolio item

Our Role

This project consists of two different mobile applications. One for the valet providers and the other for the customers. The customers app allows customers to check-in when the arrive so they can avoid long wait times in lines, and have a luxury experience. The valet apps is used for managing customers and receiving updates on the customers status.

Our Development Process

Product Scope

We focused on the business vision and created a comprehensive brief for the project by gathering all the research on the market, competitor benchmarks and any other necessary information. Then we met with the client in an immersive session to craft a value proposition and set the main assumptions to prove. Finally, we created the ultimate list of user stories and features necessary to prove those main assumptions within the MVP.


Product Rationale and Tech Scope

After an immersive session with all the stakeholders, we had all the information we needed to create the ultimate list of User Stories and features necessary to prove the main assumptions in a Proof of Concept (POC). Our experts in Product, UX/UI and Tech Architecture focused on finding the answers to all of the questions raised throughout the scope preparation. On the tech side we elaborated a memorandum tackling our suggested approaches for tech stack selection, database technology and orchestration. Together with Bocconi University and AlixPartners we started defining the useful datasets and the algorithm behind the lending decisions.


Clickable Prototype

We developed a non-functional prototype to simulate user interaction. The experience of using the clickable prototype was very much like the final product itself, this was the adequate phase to test the information architecture, the UX and most importantly to present all involved counterparts a concrete outcome.


Full Development

With the decisions closed in the previous steps, we went on developing the product through agile cycles.  



Once the product went live we started to gather end-user feedback and improve the product. New iterations were made in parallel with new features so that the end-user has the best experience possible.


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